Making Online Learning Fun as Offline
Context
While taking an online course during pandemic, I realized how fun it was when we used to learn with our friends and discuss problems with our teachers. That’s when I thought about this platform.
Challenges
The target users are the students who want to pursue any type of professional course but like studying offline. Online education is a great way to have students continue their studies even during the pandemic but they are just not engaged and happy to study.
- 1. Online learning is not as exciting as offline learning.
- 2. Focus on gaining certification without actual knowledge.
The Process
01 User Research
Main Question
The interview data showed that most of the students were bored after some lectures and they would just stop taking it further because they were studying alone and there was no fun and motivation to complete the course.
- 20 Students Contacted
- Mode: Existing short content platforms like Facebook & Instagram
- I don't want to study online as I miss my friends. In school we used to study together and discuss problems and solutions with each other. That was fun.
- I want offline classes, please.
- I am so bored. There is no fun. Its like I am watching some boring random video which makes me sleepy.
- If I don't care if I don't pass the exam. I am just going to wait till the schools are open because I hate it.
- Can we add friends to the online classes? It was fun learning with them. School was never so boring and I hate these new normals.
Student Type 1
Overachievers/Scholars
“We can study in every kind of situation, but it is just that during offline classes other students would make us laugh, so it was kind of fun learning with them.”
Goals & Needs
- We would love it if we could contact teachers immediately to answer our doubts.
- Can we have some interactive games & quizzes to learn a concept better?
Frustrations & Fears
- Its irritating when we can solve our doubts online.
- Its more frustrating when there is no one to answer our doubts.
- Studying online on our own is good, but sometimes we also need fun. Right?
Student Type 2
Average Students
“Studying was better offline with our friends and having scholars around us. We were able to seek help and have fun as well. It was very interactive.”
Goals & Needs
- We need scholars around us to help us and other students to entertain us like offline classes.
- We study important things only.
Frustrations & Fears
- We can’t solve problems on our own. We need group study.
- Education has now become very boring. We can’t have fun.
- We are now not motivated to study and earn a certificate.
Student Type 3
Below Average Students
“We study just to get promoted. Studying was always boring and now it's a peak. I can’t study for a single minute alone. I need someone around to laugh with.”
Goals & Needs
- Studying was boring and so it is now. We need our friends around us so that we can atleat study and understand something to pass the exams.
Frustrations & Fears
- We don’t like attending online classes.
- We don’t think we can complete the course. We just need a certificate.
- We are not at all motivated to complete the course and learn something. Everything is boring.
02 Goal, Synthesis & Empathy Map
To drive engagement, we first need to have a platform where students can add their friends and study with them.
- They also need to have an option to communicate within the class to solve each other’s doubts and have some fun.
- Post user interviews, our synthesis of users’ pain points revealed that the major issue was the lack of interaction between users.
- So, I led a brainstorming session internally with business stakeholders and engineers to ideate around our personas and challenges.
- To add a Video Conferencing web app inside the application to let users interact with each other and have fun while studying to give feelings of offline classes.
Student Type 1
Overachievers/Scholars
Behaviour
Will reach to the desired result even without the solution
Intention
Less likely to engage with the app
Student Type 2
Average Students
Behaviour
Won't reach to the desired result even without the solution
Intention
Likely to engage with the app
Student Type 3
Below Average Students
Behaviour
Doesn’t care to reach the desired result
Intention
Most likely to engage with the app
Now after all the research about the users, it was important to create an empathy map to get a 360 degree understanding of the requirements of different users.
03 Affinity Map, Application Flow & User Journey Map
Affinity Map
Application Flow
User Journey Map
User Journey Map
04 Logo Design Process
The main vision of the application was to change the scribbled & confused minds to an intelligent mind.
- So, I figured out that I wanted to clearly show that the application is transforming confused minds to an intelligent mind for which I wanted the logo to have a brain that could show a journey from confusion to intelligence.
Confused & scribbled mind
Intelligent mind
After coming up with two different kinds of brains, now I wanted the logo to show the journey of going from a confused & scribbled mind to an intelligent one. Also, for the logo font I wanted it to be something playful. Hence, I finally came up with this.
05 Branding
